Marketing Insights

Knowing where your company’s website falls on keyword searches is an important part of Search Engine marketing. Statistics have proven that generally people click on the first few results, rather than scrolling through pages and pages of results.This blog seeks to analyze and suggest improvements for Illustrated Faith’s rankings in both organic and paid search on two main search engines, Google and Bing. Natural Search Engine Ranking Below you will find some screenshots taken from Google and Bing to demonstrate the rankings of Illustrated Faith with various keywords. For the first image, the keyword is Bible Journaling, the commonly accepted name for the movement that Illustrated Faith sparked. The second is Faith Art Journaling, another name seen in the movement. The third is a Bing search for Bible Journaling, and the final screenshot is searching the brand name itself, Illustrated Faith.   As you can see, only one term showed ADs, the final term “Illustrated Faith....

Introduction to Life, Hope & Truth The email and website that will be discussed in this week’s blog are Life Hope & Truths. Their website can be found at lifehopeandtruth.com. Life, Hope & Truth is an outreach website for the church, Church of God a Worldwide Association. The goal of the website is to spread awareness of the gospel message to all. Email Analysis The email that I will be analyzing was sent in August 2017. Many of the Life Hope & Truth emails look the same. They are sent from info@lifehopeandtruth.com and their subject line is the title of an article on the website. When opening the email, the first thing you see is a hero image with the same title of the article and a stock photo illustration. Underneath, you again find the title of the article, then the author. After that are a few sentences of the beginning of the article and then an orange “continue reading” button. Underneath, you find a CAN SPAM compliant footer that states “You are receiving ...

As discussed in the last blog, Illustrated Faith is an influencer created brand that makes crafting supplies for Bible Journaling as well as other products. To read more about the company Illustrated Faith, as well as their influencer marketing, please take a look at last week’s blog. Illustrated Faith’s Business Model Illustrated Faith’s Business Model is business an eCommerce, business to customer model. Illustrated Faith’s brand of products can be bought off of Dayspring.Com’s website primarily. The products offered on the website are mainly crafting supplies, but also branding items like tote bags, mugs, etc. Illustrated Faith’s products but also be bought at various crafting or Christian stores. I have seen them in person at Wal-Mart, Lifeway Christian Stores, and other types of craft supply stores. Therefore, they also use the Wholesaling and Warehousing model, and must therefore operate on a somewhat business to business model as well. Is it profitable? This business m...

What is Illustrated Faith? Illustrated Faith is a influencer based brand that sparked a movement in the creative Christian community. Shanna Noel, the founder of Illustrated Faith, began using her scrapbooking talent in a journaling Bible in 2014 as a way to continue her worship and study and integrate with her creativity. Since then, the movement has grown and influenced Bible publishers, other faith bloggers, and many consumers. Shanna established Illustrated Faith as a place online for people to come be creative together, but it is also a company that sells art supplies and has various workshops. How does Illustrated Faith reach their demographic? The company uses various online and offline technologies used to reach their demographic and maintain the customer relationship. The online approach is very extensive. First, Social Media Marketing is used quite heavily, especially the sites Facebook and Instagram. These two sites are places where inspiring posts are put up daily ...