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Illustrated Faith’s Customer PII Protection

This blog seeks to explore and discuss how Illustrated Faith threats the Personally Identifiable Information, or PII, of their customers. PII is “information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.” This is information like full names, addresses, birth dates, credit card information, and the like. As a customer of Illustrated Faith, I have a personal interest in this discussion. I have purchased items from both of the websites on which they do e-commerce, and therefore, the company has my PII. I hope that this blog will only serve to assuage any worries of the customers of Illustrated Faith. First off, I would like to disclose that I have seen ads for Illustrated Faith follow me to other websites. Illustrated Faith is one of the brands that uses the type of advertising that can do that. If you, say, visit the website and leave a...
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Analysis of Life Hope & Truth's Website

This blog will serve to analyze the website of lifehopeandtruth.com, to decide whether the website follows basic principles of good design, both on desktop and mobile versions. The categories that the website will be judged by are gathered from various industry expert articles on what constitutes good web design. They are as follows: Purpose The purpose of any website must be evident through the design of any website. The purpose of the Life Hope & Truth website is to encourage browsing and reading articles, as well as to encourage more interaction with the learning center section of the site. Life, Hope & Truth seeks to be a resource for answers about relationships, morals, and religion -- basically the big questions about human existence. This purpose is definitely evident within a few moments of loading the homepage. The banner encourages interaction with a featured article, and the search bar underneath suggests that if the user came for any information that isn’t in th...
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Analysis of Display Ads in a Browsing Session

Digital Advertising is one of the most high profile ways to advertise your company. If your company advertises on a high profile website, like Google or Facebook, there is a potential that millions of people will see your ads. This blog’s purpose is to analyze the ads I encounter during a browsing session and hold them up to a few industry standards while comparing the desktop and mobile versions of the ads. Desktop Ads First, we will look at some desktop ads. These were the first type of digital ads created, and during my browsing I discovered that there seemed to be quite a bit more ads on the Desktop versions of websites versus the mobile versions. I’m not sure if it was simply because of the types of websites that I visited during my browsing or if this is a more general trend. I will have to do more research on this. Facebook’s Desktop Ads One of the first websites I visited was Facebook, because I remembered they had a lot of ads that I had seen in the past. On my visit t...
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Illustrated Faith's Search and Social Media Marketing

Knowing where your company’s website falls on keyword searches is an important part of Search Engine marketing. Statistics have proven that generally people click on the first few results, rather than scrolling through pages and pages of results.This blog seeks to analyze and suggest improvements for Illustrated Faith’s rankings in both organic and paid search on two main search engines, Google and Bing. Natural Search Engine Ranking Below you will find some screenshots taken from Google and Bing to demonstrate the rankings of Illustrated Faith with various keywords. For the first image, the keyword is Bible Journaling, the commonly accepted name for the movement that Illustrated Faith sparked. The second is Faith Art Journaling, another name seen in the movement. The third is a Bing search for Bible Journaling, and the final screenshot is searching the brand name itself, Illustrated Faith.   As you can see, only one term showed ADs, the final term “Illustrated Faith....
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Life, Hope & Truth's Email and Website Analysis based on Direct Marketing Strategy, Design, and more

Introduction to Life, Hope & Truth The email and website that will be discussed in this week’s blog are Life Hope & Truths. Their website can be found at lifehopeandtruth.com. Life, Hope & Truth is an outreach website for the church, Church of God a Worldwide Association. The goal of the website is to spread awareness of the gospel message to all. Email Analysis The email that I will be analyzing was sent in August 2017. Many of the Life Hope & Truth emails look the same. They are sent from info@lifehopeandtruth.com and their subject line is the title of an article on the website. When opening the email, the first thing you see is a hero image with the same title of the article and a stock photo illustration. Underneath, you again find the title of the article, then the author. After that are a few sentences of the beginning of the article and then an orange “continue reading” button. Underneath, you find a CAN SPAM compliant footer that states “You are receiving ...
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Business Model, Profitability, and a Different Choice for Illustrated Faith

As discussed in the last blog, Illustrated Faith is an influencer created brand that makes crafting supplies for Bible Journaling as well as other products. To read more about the company Illustrated Faith, as well as their influencer marketing, please take a look at last week’s blog. Illustrated Faith’s Business Model Illustrated Faith’s Business Model is business an eCommerce, business to customer model. Illustrated Faith’s brand of products can be bought off of Dayspring.Com’s website primarily. The products offered on the website are mainly crafting supplies, but also branding items like tote bags, mugs, etc. Illustrated Faith’s products but also be bought at various crafting or Christian stores. I have seen them in person at Wal-Mart, Lifeway Christian Stores, and other types of craft supply stores. Therefore, they also use the Wholesaling and Warehousing model, and must therefore operate on a somewhat business to business model as well. Is it profitable? This business m...
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Illustrated Faith's Influencer Marketing and B2C Approach to Ecommerce

What is Illustrated Faith? Illustrated Faith is a influencer based brand that sparked a movement in the creative Christian community. Shanna Noel, the founder of Illustrated Faith, began using her scrapbooking talent in a journaling Bible in 2014 as a way to continue her worship and study and integrate with her creativity. Since then, the movement has grown and influenced Bible publishers, other faith bloggers, and many consumers. Shanna established Illustrated Faith as a place online for people to come be creative together, but it is also a company that sells art supplies and has various workshops. How does Illustrated Faith reach their demographic? The company uses various online and offline technologies used to reach their demographic and maintain the customer relationship. The online approach is very extensive. First, Social Media Marketing is used quite heavily, especially the sites Facebook and Instagram. These two sites are places where inspiring posts are put up daily ...
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