Marketing Insights

This blog seeks to explore and discuss how Illustrated Faith threats the Personally Identifiable Information, or PII, of their customers. PII is “information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.” This is information like full names, addresses, birth dates, credit card information, and the like. As a customer of Illustrated Faith, I have a personal interest in this discussion. I have purchased items from both of the websites on which they do e-commerce, and therefore, the company has my PII. I hope that this blog will only serve to assuage any worries of the customers of Illustrated Faith. First off, I would like to disclose that I have seen ads for Illustrated Faith follow me to other websites. Illustrated Faith is one of the brands that uses the type of advertising that can do that. If you, say, visit the website and leave a...

This blog will serve to analyze the website of lifehopeandtruth.com, to decide whether the website follows basic principles of good design, both on desktop and mobile versions. The categories that the website will be judged by are gathered from various industry expert articles on what constitutes good web design. They are as follows: Purpose The purpose of any website must be evident through the design of any website. The purpose of the Life Hope & Truth website is to encourage browsing and reading articles, as well as to encourage more interaction with the learning center section of the site. Life, Hope & Truth seeks to be a resource for answers about relationships, morals, and religion -- basically the big questions about human existence. This purpose is definitely evident within a few moments of loading the homepage. The banner encourages interaction with a featured article, and the search bar underneath suggests that if the user came for any information that isn’t in th...

Digital Advertising is one of the most high profile ways to advertise your company. If your company advertises on a high profile website, like Google or Facebook, there is a potential that millions of people will see your ads. This blog’s purpose is to analyze the ads I encounter during a browsing session and hold them up to a few industry standards while comparing the desktop and mobile versions of the ads. Desktop Ads First, we will look at some desktop ads. These were the first type of digital ads created, and during my browsing I discovered that there seemed to be quite a bit more ads on the Desktop versions of websites versus the mobile versions. I’m not sure if it was simply because of the types of websites that I visited during my browsing or if this is a more general trend. I will have to do more research on this. Facebook’s Desktop Ads One of the first websites I visited was Facebook, because I remembered they had a lot of ads that I had seen in the past. On my visit t...